Define

Regardless of past experience, the Video team works with Accelerants at all levels to begin answering these questions and to design a Video program to fit their needs. The Video program begins with the orientation meeting, where the Accelerant’s creative team, consisting of Mentors, a Coordinator, and other madelife support staff, learn the Accelerant’s ideas and vision to help develop goals for the overall program. Once the program goals are established, Accelerants and their creative team plan out the first project, setting strategy through a pre-project form to outline project goals, resources needed, skills to be developed, and real-world factors such as time, cost, and desired client feedback. After the plan is in place, it’s time to start creating!

Create

ACTION! Dive in and learn hard skills such as shooting, audio, lighting, editing and post-production animation to name a few. A series of short (1 – 2 week) projects are at the heart of the madelife program, designed to increase Accelerants exposure to a wide variety of skills, topics, and tools. Be the Director of your creative vision and begin building your portfolios from day one. Whether you are interested in music videos, documentaries, or kung fu films, madelife gives you the tools you need to develop your ideas onto the screen. See for yourself with some of our Accelerants recent work hosted on our Vimeo page.

Measure

Onward and upward. So perhaps you’re first film wasn’t Scorsese, Hitchcock, or Coppola. Perhaps it got 10 views on Vimeo and 8 of them were from your Mom. Or your client hated the results! Good. You experience the first fail of many—now let’s measure that, pivot, and move on. After each project, Accelerants gather critical feedback, internally from self-assessments and externally from Mentors, Coordinators, and the greater Creative Community. Accelerants take in this feedback – all of it – the good, the bad, and the ugly – and use it to bolster their creative chops! Project success is then objectively measured using a post-project form to compare goals with outcomes so Accelerants can see for themselves the success of their project. After a thorough evaluation, it’s time to pivot and move on! Working one-on-one with their Mentors, Accelerants develop a plan and move forward taking their new knowledge to the next project, and onward into their career.